Circles Life Australia - Challenging the Australian Mobile Network Market
Marketix Digital delivered proven SEO services to Circles Life Australia, a national telecommunications provider, to drive their enterprise SEO strategy and establish dominance in the Australian mobile phone network market.
This case study highlights the successful delivery of an SEO campaign by Marketix Digital to Circles Life Australia, showcasing the strategies implemented to achieve top rankings for key target keywords, increase online sales, and reduce reliance on PPC advertising.
Results Achieved with SEO and SEM:
Achieved the #1 ranking for target keywords within 4 months, surpassing major players like Telstra and Optus.
Secured Page 1 rankings for competitive keywords such as "mobile phone plans," "sim plans," "sim only plans," and "best mobile plans."
Increased online sales and reduced reliance on PPC advertising, resulting in a more cost-effective marketing strategy.
Improved visibility and brand recognition, positioning Circles Life Australia as a top player in the Australian mobile phone network market.
The implemented strategies generated remarkable results for Circles Life
Results Achieved
Achieved #1
Achieved the #1 ranking for target keywords within 4 months, surpassing major players like Telstra and Optus.
Grew Revenue
Secured Page 1 rankings for competitive keywords such as "mobile phone plans," "sim plans," "sim only plans," and "best mobile plans."
Traffic Exploded
Increased online sales and reduced reliance on PPC advertising, resulting in a more cost-effective and robust marketing strategy.
Executive Summary
In a competitive telecommunications industry, capturing a significant market share requires a strong online presence and high search engine rankings.
Circles Life Australia is a national telecommunications provider offering mobile phone plans and sim-only plans. With a focus on providing competitive pricing, innovative offerings, and excellent customer service, Circles Life Australia aimed to establish itself as a top player in the Australian market.
Circles Life Australia recognised the importance of implementing a robust SEO strategy to outperform major players and drive organic traffic and conversions.
Marketix Digital was engaged to provide expert guidance and execution for their enterprise SEO needs.
The Challenge
Circles Life Australia faced several challenges before partnering with Marketix Digital:
Low search engine rankings: Circles Life Australia's website was not ranking prominently for target keywords, hindering their visibility and limiting their reach to the target market.
Competition from major players: Established telecommunications providers like Telstra and Optus posed significant competition, making it crucial for Circles Life Australia to differentiate and outperform them.
Reducing reliance on PPC: Circles Life Australia wanted to reduce their dependence on PPC advertising and increase online sales through organic channels.
The Solution
Marketix Digital developed a comprehensive solution to address Circles Life Australia's challenges. The key elements of the solution included:
Keyword optimisation: Conducting extensive keyword research to identify the most valuable and relevant target keywords for the Australian market.
Website restructuring: Optimising commercial pages to enhance their visibility and relevance for target keywords, ensuring a streamlined user experience.
Aggressive backlink acquisition: Implementing a strategic link building campaign to acquire high-quality backlinks and improve domain authority.
Digital PR outreach: Securing links on authoritative news publications to boost online visibility and establish Circles Life Australia as an industry leader.
Stakeholder management: Collaborating with internal stakeholders across multiple departments and the office of executives to align SEO efforts with business objectives.
Strategy and Execution
Marketix Digital executed the following strategies to achieve outstanding results:
Conducted in-depth keyword research to identify target keywords with high search volumes and commercial intent.
Optimised commercial pages, including meta tags, headings, and content, to improve relevance and ranking for target keywords.
Implemented an aggressive backlink acquisition campaign, focusing on acquiring high-quality backlinks from authoritative websites in the telecommunications industry.
Executed a digital PR outreach campaign, securing links on top-tier news publications and industry websites to increase brand visibility and credibility.
Effectively managed internal stakeholders, aligning SEO efforts with business goals and ensuring buy-in from key decision-makers.
Client Testimonial
"I am a Digital Marketing Manager for a national telecommunications provider in Australia, i.e., Circles Life, and we've engaged Shoaib from Marketix to assist us with our enterprise SEO for the Australian market. Shoaib provided us with lots of technical guidance even before we engaged Marketix to work with us, offering advice on how to ensure that our website wasn't being cannibalized by our other regions and maximizing our Australian visitors.
Within 6 months, we are ranking #1 for a number of our core offers, beating other major players in Australia like Telstra and Optus, and we are tracking to increase our online sales significantly while reducing our reliance on PPC spend.
Shoaib keeps us up to date with weekly reports and is constantly finding technical fixes for our website. He is also great at explaining our SEO campaign performance to our senior executives in Singapore/country senior management and other stakeholders within our business.
I highly recommend working with Marketix for your enterprise SEO needs."
Brandon Patrao, Head of Digital Marketing, Circles Life Australia
Results
The implemented strategies delivered exceptional results for Circles Life Australia:
Achieved the #1 ranking for target keywords within 4 months, surpassing major players like Telstra and Optus.
Secured Page 1 rankings for competitive keywords such as "mobile phone plans," "sim plans," "sim only plans," and "best mobile plans."
Increased online sales and reduced reliance on PPC advertising, resulting in a more cost-effective marketing strategy.
Improved visibility and brand recognition, positioning Circles Life Australia as a top player in the Australian mobile phone market.
Through a strategic and comprehensive enterprise SEO approach, Marketix Digital successfully helped Circles Life Australia dominate the Australian mobile phone market.
By implementing targeted keyword optimisation, website restructuring, aggressive backlink acquisition, and effective stakeholder management, Circles Life Australia achieved top search engine rankings, increased online sales, and reduced their reliance on PPC advertising. Circles Life Australia now enjoys a strengthened position as a leading telecommunications provider in Australia.
Marketix Digital is a premier SEO agency based in Sydney, specialising in driving organic traffic, improving search engine rankings, and maximizing online visibility for businesses across various industries. With a team of experienced SEO professionals and a data-driven approach, Marketix Digital delivers exceptional results for its clients.
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